Nevertheless, advertising still has disadvantages. Large corporations do not compete with the quality or price of their products, they compete through their advertising. Therefore, people are literally bombarded with ads each day from such sources as T.
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V, radio, newspapers and billboards. Besides, the advertising industry itself is not honest enough to tell the truth about the quality of goods, Which misleads customers to use low- quality products.
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Discuss the advantages and disadvantages of advertisements | abapvitmore.tk
Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed Order Now. Advantages and Disadvantages of Advertising Essay Sample In the open- market economy, wars among companies or corporation are becoming sharper and sharper.
All rights reserved. Associate these facts with Floomajuice to create its image as heath and relate to longer life. Consumer health stories related to Floomajuice might be a good idea to arouse interest in others. EX: Consumer reduces cholesterol by drinking Natural pure Juice. Floomajuice will produce Natural juice at a more reasonable price than other artificial juice products. Lower budget customer cannot purchase natural juice because of the high price strategy. There is no company in the market at the moment that competes with Floomajuice products which are natural and free from artificial chrematistics.
Our aim is to make customers switch over to Floomajuice and attract new market as well. Reasonable pricing will change the market share on Floomajuice. Floomajuice will take over major part of the market share. Floomajuice will be the first pure natural fruit juice going to be introduced in Scotland.
People in Scotland spend more on fruits and vegetables, this tells us that people are more health conscious. This is because of education and awareness everywhere. Consumers demands for foods, fruits and juices which are more nutritive and provide health benefits. Technology is changing day by day. Due to advancement in technology healthy and nutritive juice can be extracted from different fruits.
Attractive packing and labeling also plays a vital role in product promotion, the technology for which is easily available. It has passed a Food and Drugs act under which it has clearly defined it terms and conditions which are more focused on health and nutrition. But now government has been changed recently. Consumers have become increasingly health conscious creating a demand for healthier products.
They are aware of the fact that soft drinks do not provide essential nutrients, this causes them to choose fruit juice or water as beverage alternatives. Customers demand proper packaging for separate activities. They address this situation by creating the same products in different packaging. For example, some juices are sold in larger bottles for home and also lunch size boxes. Taste is essential for all consumers as it is among one of the important reasons why they purchase the product.
Youth is one of the major segments for beverage consumption in Scotland.
Adults would also be our major target audience as they are very health conscious and with all the benefits that Floomajuice has in it and sure would be a successful product in Scotland. If you are the original writer of this essay and no longer wish to have the essay published on the UK Essays website then please:. Essays Marketing. Essays, UK. November All Answers Ltd.
Advantages and Disadvantages of Advertising Essay Sample
Moreover, a television advertisement is a moving film and therefore is quite successful at presenting the illusion of reality. The characters in a television commercial seem alive. For these reasons, we are probably more likely to pay close attention to a television commercial than to a radio commercial or an ad in a magazine. Secondly, the advantage of television advertising over other advertising media is related to the costs involved in producing television commercials.
Because of the extremely high cost of advertising on television, the companies which can afford the expense can also afford to do intensive market research. In other words, they can study market trends and buying habits in order to target a very specific consumer audience. Finally, of all the advertising media, television reaches the widest audience. With a television in nearly every household and the average person watching several hours of television per day, television presents an enormous possibility of exposing a product to a large number of people.
In conclusion, the advantages of television advertising make it by far the most effective advertising medium.